Since the advent of email, it’s been a great tool for marketing a business. In fact, it’s one of the most effective marketing methods for attracting and converting prospects as well as retaining customers. In today’s technology-driven society, people can...
Freelancing is becoming increasingly popular and therefore is also becoming a major part of the nation’s economy. Freelancing is a desirable option because it allows people to have complete control over their professional lives. It’s also beneficial to...
Decades ago, and as recent as a few years ago, businesses focused their energy on ensuring their employees gave great customer service. Greet the customer within 5 seconds of walking in our front door. Are we ensuring that we act on the five (fill in the blank) on...
Content marketing is an efficient way for small businesses to attract attention and stand out from the crowd. And as the content marketing landscape continues to rapidly evolve, it is no surprise that 70% of B2B marketers plan to create more content in 2017 compared...
A couple lands at the airport and is waiting on their luggage. They have already reserved a room and a rental car, so there is no need for anxiety in their lodging and transportation needs. Yet, they are hungry. So, what does the couple do? They pull out their phones...
For the last few years, marketers have been stumbling over themselves in an attempt to get the attention of Millennials. This is understandable since there are now 2 billion Millennials around the world and have a global buying power of $2.45 trillion. The focus on...
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