Great written content doesn’t happen by accident: it is a conscious choice. Search engines and users have gotten far more savvy about what is pure digital marketing and content that entertains, informs, and inspires. Smart marketing means getting your content right if...
Although messaging software has played a role in the digital landscape since the 1990s, it is only recently that the integration of messaging apps with online chat has transformed this landscape to become an emerging force in digital marketing. While it may be...
In life, relationships mean everything. While this is something we all intuitively grasp in regards to our family and friends, should it be any less so when it comes to our relationships with our customers? Of course not. If you’ve calculated that using social media...
Regardless of the size of your organisation, at some point in your company’s development, you are going to have a need for some kind of workflow management system (WMS). In a nutshell, workflow management systems are organisational programs that provide a formal...
What’s in a Brand? It seems that when many of us think of a certain brand, we also think of the visual elements of that brand first. If you are thinking about the most popular athletic gear and shoes, you could close your eyes and instantly see the logos for Adidas...
These days, you can’t be online for any length of time without checking into social media. Sites like Facebook, Twitter, and Instagram have come to dominate our lives, which has made them a bit of a tricky situation for businesses. On the one hand, it’s a quick and...
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