Does Your Small Business Need a Marketing Plan?

You have worked hard to build your small business into what it is today. You know every aspect of the company, how it works, where it should go and almost every speck of dust on the floor. You are an expert in your industry and know your business. Unfortunately, you...

Easy Ways to Improve Your Email Marketing Performance

Since the advent of email, it’s been a great tool for marketing a business. In fact, it’s one of the most effective marketing methods for attracting and converting prospects as well as retaining customers. In today’s technology-driven society, people can...

2017, The Year of Video Marketing

Without a doubt, online video is a huge phenomenon. No more beating around the bushes with this one people, video’s here and it’s here to stay.  2016 saw the rise of video hit new levels. It not only changed the way we view video but also the way we...

The “Smart” Way to Reach Your Target Customers and Audience

Checking the score of your favourite rugby team, getting an updated weather forecast, and browsing the latest deals on Amazon. Where do you find yourself typically doing these? Yes, your smartphone. So is the majority of people across the globe as mobile technology is...

The Evolution of Marketing in 2017

Businesses that are not on the same page as the mobile users of 2017 are effectively asleep at the wheel. With forecasting reports for 2017 suggesting that advertisers are spending more on mobile advertising than desktop, and Google’s algorithms changing to...

Kiwi’s, Drink Beer to Help Save Beaches

We Kiwis love our beer. Rain or shine, any situation can be accompanied by a cold one. But what else do kiwi’s love just as much as their bevvies? Beaches, of course. Brewing company and creative agency Colenso BBDO are back at it after a great 2015...