When it comes to social media marketing, it can be a tricky field to navigate. There’s a lot to consider when it comes to creating social posts. Obviously, you want to create great social posts that get as much engagement as possible, which is the goal,...
If you’re a business that is either considering digital advertising or is currently advertising using digital you’ll no doubt have come across social advertising. We suspect you’ll have heard a multitude of stories both for and against, leaving you...
The number of times the average user checks their phone per day is about 46 times, and the younger the user, the higher the average checks per day. That is near twice an hour. For mobile marketers, that means they can impact their customer base twice an hour every...
A recent study conducted by AmeriComerce found that Facebook is accountable for an incredible 60% of all social media traffic that goes to retail sites. However, Facebook is a site that people use to make connections with friends and acquaintances, not for making...
Over the last few years, social media has changed almost everything about our society. The world of advertising may have felt this impact the most strongly, as social media has become the most effective advertising outlet in the history of capitalism. Particularly for...
Storytelling has always been a part of the foundation of people’s lives. From the time we are children, we have revelled at the thought of having our parents tell us bedtime stories. In adulthood, our affinity for hearing and telling stories comes out in different...
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