Content marketing is an efficient way for small businesses to attract attention and stand out from the crowd. And as the content marketing landscape continues to rapidly evolve, it is no surprise that 70% of B2B marketers plan to create more content in 2017 compared...
For the last few years, marketers have been stumbling over themselves in an attempt to get the attention of Millennials. This is understandable since there are now 2 billion Millennials around the world and have a global buying power of $2.45 trillion. The focus on...
When it comes to marketing, all companies want the answer to one simple question: Is my marketing program producing a return on investment (ROI)? Or more simply put: Is this worth my money? You need to have at least some level of understanding about how the numbers...
Stellar web design. Check. Compelling content. Check. Attractive visuals. Check. But how do you turn your website into a lead generating machine? Let’s consider four consumer comments or queries which indicate ways to increase leads. Don’t ask me for so much...
Website ranking data shows that Facebook is the third most popular site in Australia, followed by Google.com.au and Google.com. Needless to say, more and more businesses are focusing their marketing efforts and time on social media channels like Facebook and moving...
In today’s world, it is vital that you establish an effective online presence. Most likely you already have a website and a few social media accounts in place. And it’s just as likely that those Internet entities are not bringing you the leads and sales you hoped for....
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