Facebook Unveils Marketplace, Buy and Sell Locally

Online retail has exploded in the past decade, and more and more people are shopping from their mobile device than ever before. A recent article by Goldman Sachs made the prediction that mobile device consumer spending will rise from the 2014 annual average of $204...

The Pitfalls of Failing to Use Social Media Marketing

Social media has become completely ingrained in today’s society. So it is only natural that companies have begun using its various outlets as a vehicle for marketing their products and services. It goes without saying that using social media is a great way for a...

Twitter for Business, the Do’s and Don’t’s

In recent years, social media has proven to be God’s gift to small business advertisers. Twitter, in particular, is a wonderful way to reach an almost unlimited number of potential customers and draw them to your services. These days, instead of focusing a third of...

The “Smart” Way to Reach Your Target Customers and Audience

Checking the score of your favourite rugby team, getting an updated weather forecast, and browsing the latest deals on Amazon. Where do you find yourself typically doing these? Yes, your smartphone. So is the majority of people across the globe as mobile technology is...

Instagram Strategies for Business Owners

Instagram is still one of the fastest growing social networks on the internet today, and it has been growing at an exponential rate since it was picked up by social media giant Facebook in 2012. A growth of 400% in four years should be a reason for every business to...

How to Create a Consistent Customer Experience Across All Channels

Decades ago, and as recent as a few years ago, businesses focused their energy on ensuring their employees gave great customer service. Greet the customer within 5 seconds of walking in our front door. Are we ensuring that we act on the five (fill in the blank) on...